Amazon Marketing Services (now called Amazon Ads)
Amazon Ads helps sellers and vendors promote products directly on Amazon. Key tools include:

1. Sponsored Products
2. Promotes individual listings.
3. Appears in search results and product pages.
4. Sponsored Brands
5. Highlights your brand and a set of products.
6. Custom headline + logo.
7. Sponsored Display
8. Retargeting ads across Amazon and third-party websites.
9. Amazon DSP (Demand-Side Platform)
10. Programmatic display and video ads.
11. Advanced targeting outside Amazon ecosystem.
12. Stores
13. Free branded multi-page storefronts on Amazon.