A logo is a graphical representation in the form of symbol, emblem, icon or sign used for immediate public recognition.
A logo is a corporate identity. It provides unique representation to the organization in the market. A well-designed logo expresses the company’s thought. It defines visions and directions of the company. An attractive logo sticks to the eyes of the customers and leaves an everlasting impact of the company. Think of Google and Yahoo, one would easily describe it without seeing it. It is one of the most powerful marketing tools. Thus logo is an important part of the branding program.