Search engine optimization refers to the process of getting traffic from organic, unpaid or a natural search result on the search engine. It is the process of affecting the visibility of the website to show it on the top of the search result for a certain keyword.
SEO is important for your website as building the website without SEO is like building the road without direction.
SEO helps in increasing the visibility of your website on search engine result page. By appearing on the top rankings, you create credibility in the minds of the users which helps in generating the traffic along with good conversion rate. SEO is the cost-effective way of marketing than any another medium as a rate of return on investment is very high. Thus SEO helps you in staying ahead of your competitors.