Social Media Marketing is the process of gaining traffic to your website with the help of different social media platforms. Social Media Marketing helps in attracting customers. It has become the vital part for your marketing goals.
In today’s digital era, one cannot afford to ignore social media as a part of running your business. To succeed on social media and stay ahead of the competition one needs to understand the latest trends in social media that are changing at a rapid pace.
Social media will be going to dominate the industry in the coming years ahead as it is predicted that there will be more than 3 billion social media users in 2021. Majority of social media users are using the apps via smartphones. Videos posts have the highest engagement level than any other. This trend increases the need to have mobile-friendly content.
Social Media has become the most effective tool for marketing your business as it helps in increasing your brand recognition. It provides an opportunity for customers to convert. Social media is possibly the most cost-effective way of marketing and generating the inbound traffic. It provides a good way of engaging and interacting with your customers.